Goge Africa sets a new cultural direction to reposition African heritage

…says Culture is Africa’s new currency.

Africa’s leading cultural storytelling and tourism platform, Goge Africa, has announced a new cultural dialogue and diplomacy series that will take place on July 2, 2026 at the Nigerian Institute of International Affairs (NIIA) on Victoria Island, Lagos.

The initiative, launched in partnership with the NIIA and the Centre for Black and African Arts and Civilisation (CBAAC), aims to reposition African heritage as a dynamic engine for modern diplomacy, regional integration and economic growth, rather than merely a historical record.

Under the theme “Eyo, Culture & Soft Power: Driving Diplomacy, Integration and Economic Growth,” the dialogue will move beyond conventional panel discussions. It will bring together policymakers, cultural icons, business leaders, academics and creatives to examine how Africa’s unique cultural assets can unlock significant economic value and broaden the continent’s global influence.

For more than twenty years, Goge Africa has served as the pulse of continental storytelling, documenting the diverse traditions that define the continent. With this new series, the organization is stepping from the screen into the strategy room, creating an energetic ecosystem where cultural wealth meets economic opportunity.

In a statement ahead of the event, Ambassador Isaac‑Moses, Chief Executive Officer and co‑founder of Goge Africa, said that culture is Africa’s ultimate superpower, noting that it is how the continent tells its stories, shapes its identity and commands global attention.

“This dialogue isn’t just about looking back at where we come from; it’s about looking forward,” Ambassador Isaac‑Moses said. “We are positioning our heritage as a catalyst for real investment, fresh innovation and cross‑border collaboration.”

He highlighted the significance of the initiative, saying, “At a time when global economies are fueled by creative industries and heritage tourism, this event offers an unmatched space to network, collaborate and co‑create the future of African diplomacy.”

Ambassador Isaac‑Moses stressed that the strategic backing of the NIIA and CBAAC will ensure that the ideas discussed will directly influence future policy and development in Africa.

“Whether you are a creative looking to scale up, a business leader seeking new markets, or an advocate passionate about Africa’s future, this is your room. This is a rare opportunity to engage with the minds shaping the continent’s cultural narrative and economic policies. I urge everyone to be part of the conversation by registering at the Goge Africa website,” he added.