Social Media Drives Hookup Culture in Nigeria — Whykay

By Ayo Onikoyi

Nigerian actress, singer and content creator Whykay, whose real name is Adeyinka Ogunjimi, says that the rise of hookup culture among young Nigerians is driven by social media, economic hardship and changing societal values.

In an interview with Potpourri, the entertainer explained that hookup culture in Nigeria has moved beyond casual dating to what she calls “transactional relationships” shaped by social and economic factors.

“In the Nigerian context, hookup culture has gone beyond normal dating. It is generally defined as short‑term, transactional sexual encounters between individuals who are not looking for a serious relationship,” she said.

Whykay attributes the trend to worsening economic conditions, noting that some people see such arrangements as a survival strategy or a way to sustain a desired lifestyle.

“With high inflation and unemployment, some people view hooking up as a survival strategy or a way to maintain a certain lifestyle,” she explained.

The actress also highlighted peer pressure and the influence of social media, arguing that online platforms often showcase luxurious lifestyles that many young people feel compelled to emulate.

“Social media portrays a high‑end lifestyle that many young people feel pressured to achieve by all means,” she said.

Whykay further observed that shifting attitudes toward relationships and sexuality are contributing to the phenomenon, describing a gradual move away from traditional conservative dating norms toward more Western and individualistic perspectives.

Her remarks come amid ongoing debates about the impact of social media, economic realities and evolving cultural values on the behaviour and aspirations of young Nigerians.

The entertainer’s comments add to broader discussions about the challenges faced by young people in a rapidly changing social and economic environment, especially as they navigate relationships, financial pressures and societal expectations.

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