Choose Milk Campaign Launch and FG, Partner’s Nudge

The **Choose Milk campaign** is a public‑health initiative launched in partnership with the **Food and Grocery (FG) sector** and a behavioral‑science “partner’s nudge” team. Its goal is to increase dairy consumption—especially milk—by using nudges such as prominent placement of milk in stores, eye‑catching signage, and default‑option prompts (e.g., “milk‑first” checkout lanes). The launch includes a coordinated media push, in‑store promotions, and digital reminders aimed at families and adults to boost calcium and vitamin D intake. Views Nigeria