SWAN’s Fight against Illicit Trade in Wines, Spirits

The SWAN (Sustainable Wine & Spirits Alliance) is a global coalition of wine and spirits producers that combats illegal trade in alcoholic beverages. Through research, advocacy, and collaboration with governments and industry partners, SWAN works to identify counterfeit products, strengthen supply‑chain transparency, promote stricter enforcement of customs and tax regulations, and raise consumer awareness about the risks of illicit wine and spirits. Its initiatives aim to protect brand integrity, public health, and tax revenues while supporting a fair, legal market for wine and spirits worldwide. Views Nigeria