Choose Milk Campaign Launch and FG, Partner’s Nudge

The **Choose Milk** campaign is a UK‑wide marketing initiative launched in 2023 by the Dairy Council, the Food Standards Agency (FSA) and partner organisations such as the National Health Service and school food programmes. Its goal is to encourage children and families to include milk as a regular source of calcium, vitamin D and protein in their diets, especially in schools and after‑school clubs. The campaign’s “**FG, Partner’s Nudge**” component is a behavioural‑science “nudge” tool developed with the FSA (Food Guidance) and partner charities. It provides simple prompts—such as placing milk‑friendly signage in cafeterias, offering milk‑first options on menus, and... Views Nigeria