Choose Milk Campaign Launch and FG, Partner’s Nudge

The **Choose Milk** campaign is a public‑health initiative launched in partnership with the Food and Grocery (FG) sector and the nonprofit organization **Partner’s Nudge**. Its goal is to increase dairy consumption—particularly milk—among children and families by placing eye‑catching milk displays, offering free samples in stores, and using behavioral‑science nudges (e.g., signage, shelf‑placement, and prompts) to encourage shoppers to select milk over alternative beverages. The collaboration combines FG retailers’ distribution power with Partner’s Nudge’s expertise in subtle, evidence‑based behavior change to boost milk sales and improve calcium intake. Views Nigeria