Choose Milk Campaign Launch and FG, Partner’s Nudge

The “Choose Milk” campaign is a joint marketing initiative launched by the dairy‑industry coalition FG (Food & Grocery) together with its partner organization Nudge. Its goal is to boost milk consumption by promoting the health benefits of dairy, encouraging retailers to give milk prominent shelf placement, and using targeted messaging (e.g., social media, in‑store signage, and influencer content) to persuade consumers to select milk over alternative beverages. The partnership leverages Nudge’s behavioral‑science expertise to design prompts—such as “milk‑first” checkout displays and reminder stickers—that subtly steer shoppers toward choosing milk. The launch included a nationwide media push, retailer‑specific activation kits,... Views Nigeria