Meta launches paid subscriptions for Instagram, Facebook, WhatsApp

Meta announced on Wednesday the launch of paid subscription plans for its flagship apps, a significant move toward diversifying revenue beyond advertising.

Meta’s head of product, Naomi Gleit, revealed the change in a video posted to Instagram. She said the company is rolling out Facebook Plus, Instagram Plus and WhatsApp Plus worldwide, with additional plans for businesses, creators and artificial‑intelligence products in development.

The announcement comes amid investor scrutiny over Meta’s large AI spending. The company has projected capital expenditure—primarily for AI data centers—between $125 billion and $145 billion for the year.

Meta’s shares rose almost three percent following the news.

Reports indicate that Instagram Plus and Facebook Plus will be priced at $3.99 per month, while WhatsApp Plus will cost $2.99 per month.

The paid versions of Instagram and Facebook will unlock extra features such as enhanced analytics, story rewatch statistics, broader audience reach and profile customization options.

WhatsApp Plus will focus on personalization, offering premium stickers, custom ringtones and app themes.

Gleit added that the company plans to eventually consolidate its various offerings under a single brand called Meta One.

In 2023, Meta introduced ad‑free, paid versions of Facebook and Instagram in Europe to comply with EU data‑privacy legislation, giving users a choice between a free, ad‑supported experience and a paid, ad‑free one.

Vanguard News

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