Mercy Johnson Faces Backlash Over N25,000 Menstrual Kit Offer

Mercy Johnson Okojie has faced online criticism after being announced as the brand ambassador for Girls Tag, a menstrual care brand that reportedly sells its all‑in‑one period care pack for N25,000.

The product, aimed at girls aged nine and older, was launched with Mercy Johnson and her daughter, Purity Okojie, as ambassadors. Shortly thereafter, Regina Daniels was also named an ambassador for the brand.

The launch sparked backlash on social media, with critics calling the price unrealistic and insensitive. They pointed out that millions of Nigerian women and girls struggle to afford basic menstrual products, often resorting to unsafe alternatives or missing school during their periods.

“PHIL, not everyone is a philanthropist! X Nigeria’s problems is not everyone’s problem. She knows who are customers are…she is not interested in the average Nigerian lady or every girl child. Again, not everyone is a philanthropist. We don’t tell Dangote to sell fuel at #100 to support poor or small business owners…This is business…and again, Nigeria is not everybody’s problem.” @Lai stated.

@ Ms Jorji said, “Mercy Johnson, you are an embarrassment to women. In a country where women are struggling to afford sanitary pads, you want to charge 25k for sanitary pads.”

“The target audience had to be baddies.” @A Tall Edo Girl said.

@Rebekah wrote “Dear @realmercyj, Nigeria is a poor country. Elitism should never extend to the basic rights and dignity of girls and women. Sanitary pads are not luxury items. How many Nigerians can realistically afford #25k monthly for a basic necessity, what is wrong with us Nigerians?”

@Ara stated, “The way some of you kiss celebrities’ ass is annoying. In a country where sanitary pads are meant to be free, someone is selling them for 25k and I’m seeing, ‘oh, the packaging is worth it’ yen yen yen. Hypocrites! Since when did pads start having a target audience?”

“To be honest, sanitary pads shouldn’t cost this much, I believe that it should be a basic amenity just like food!” @Matt wrote.

@Okafor Gift said, “Selling pad for 25k. As how???”

@Olaámi wrote, “Majority of Nigerian celebrities don’t actually stand for anything, all they care about is their bottom line. Greedy assholes.”