Heirs Insurance introduces a multilingual generative AI assistant

Ebere Nwoji

Heirs Insurance Group has introduced a multi‑language generative AI assistant called Prince AI, marking a significant step in its digital transformation and underscoring its aim to make insurance simple, accessible and inclusive.

The company noted that with Prince AI, Heirs Insurance becomes the first insurer in Nigeria to roll out a multi‑language generative AI assistant, establishing a new standard for customer engagement in the sector.

Commenting on the launch, Heirs Insurance Chief Digital Officer Peace Okhianmhense‑Philips said

Prince AI signals the next stage of the group’s digital evolution.

He explained that embedding generative AI into the group’s customer experience not only boosts speed and efficiency but also humanises insurance. “This innovation enables us to engage more meaningfully with our customers, anticipate their needs, and provide support that is instant, intelligent and accessible,” he said.

“Built on adaptive intelligence, the AI Assistant continuously refines its capabilities with each interaction, ensuring customers receive increasingly accurate and relevant guidance,” Philips added.