Heirs Insurance Group Launches Multi-Language AI Assistant to Deepen Insurance Access in Nigeria

Funmi Ogundare 

Heirs Insurance Group has introduced Prince AI, a multi‑language generative artificial intelligence assistant designed to streamline insurance access and enhance customer engagement across various platforms.

The launch marks the first time a Nigerian insurer has deployed a generative AI assistant that can respond to customer enquiries in several local and international languages, including English, Yoruba, Igbo, Hausa, French, German, Spanish, Portuguese, and Chinese.

Introduced ahead of the group’s fifth anniversary, Prince AI is part of Heirs Insurance Group’s broader digital transformation strategy, which aims to deepen financial inclusion and make insurance services more accessible to Nigerians.

According to the organisation, Prince AI delivers instant answers to questions about Heirs Insurance products and general insurance topics, helping customers understand coverage options, assess their needs, and choose suitable policies.

The chatbot also allows customers to purchase and renew policies, initiate claims, and track claim progress through multiple digital channels, including WhatsApp, the SimpleLife Mobile App, and the company’s website.

Chief Digital Officer Peace Okhianmhense‑Philips said the launch represents a significant milestone in the company’s digital evolution.

She stated: “Prince AI represents the next phase of our digital evolution. By embedding generative AI into our customer experience, we are not only improving speed and efficiency but also humanising insurance.”

“This innovation allows us to connect more meaningfully with our customers, anticipate their needs, and deliver support that is instant, intelligent, and accessible.”

Okhianmhense‑Philips explained that the assistant operates on adaptive intelligence, enabling it to improve continuously through user interactions and provide more accurate and relevant responses over time.

She added that human representatives will remain available to offer personalised guidance and professional support when needed, creating a hybrid customer experience that blends automation with human interaction.