Gtext Holdings Sees 18% Growth Driven by Diversification

Iyke Bede

Gtext Holdings is celebrating its 18th anniversary with a series of events focused on real‑estate development, professional training, and community outreach. The celebrations highlight the company’s evolution from a digital‑marketing platform into a diversified business group with interests in multiple sectors.

Founded almost twenty years ago as a digital‑marketing firm, Gtext Holdings has expanded into real estate and has continued to broaden its portfolio. The anniversary activities were designed to showcase the company’s growth, support industry development, and give back to the community.

Founder Stephen Akintayo explained the company’s future direction:

“The company is now in a diversification phase. For the first seven years, we were more about bulk SMS and digital marketing. For the last 10 years plus, we were more about real estate. In the future, we’ll be much more diversified.”

He added, “In the next ten years, we are into heavy diversification because we realised in the last 10 years, if you look at real estate and how it is structured: it is ultimately long‑term funding and long‑term tying down of capital. So, if you don’t trade and have a business that is bringing in revenue daily, you’ll have a liquidity problem.”

The anniversary events in Lagos and Abuja included a four‑day training programme for realtors. Sessions covered digital marketing, sales techniques, client management, and practical strategies for closing deals in the real‑estate sector.

Participants were also taught professionalism, relationship management, and global best practices needed to compete in a rapidly evolving property market. The programme aimed to enhance capacity and raise professional standards within the industry.

Gtext also hosted a real‑estate developers conference that brought together established sector players to share insights on business growth, market positioning, and long‑term sustainability.

Speakers discussed the challenges of scaling a real‑estate business in Nigeria, building client trust, navigating competition, and adapting to changing market conditions. The event also provided networking and knowledge‑sharing opportunities for developers, marketers, and other industry stakeholders.

As part of its corporate social responsibility for the anniversary, Gtext partnered with Rainoil and Petrocam to distribute fuel to more than 1,000 Nigerians in Lagos and Abuja.

Several hundred families also received cooking gas through an outreach programme organized before the anniversary dinner, which will be held on Saturday, May 30 at the Eko Hotels and Suites.